Foodfight! is a 2012 American computer animatedadventurecomedy film produced by Threshold Entertainment and directed by Lawrence Kasanoff. The film features the voices of Charlie Sheen, Wayne Brady, Hilary Duff, Eva Longoria, Larry Miller, and Christopher Lloyd. It tells the story of brand mascots ('ikes') who come to life in a supermarket after closing time, and their struggles against the villainous forces of Brand X.
After raising tens of millions in funding,[5]Foodfight! had a troubled and much delayed production. The film was originally scheduled for a Christmas 2003 theatrical release,[6] however this failed to materialize, and later planned release dates were also missed.[5][7] Eventually, after the producers defaulted on a loan, in September 2011 creditors auctioned off the film's assets and all associated rights.[8][9]
In 2012, the film had a low-key release, being direct-to-video in most territories. Critical reception was extremely negative, and it has appeared on some lists of the worst movies of all time.
Plot[edit]
Foodfight! takes place in the 'Marketropolis' supermarket. After closing time, the supermarket transforms into a city in which all the citizens are 'Ikes', personified well-known marketing icons.
In the Ikes' world, heroic cereal mascot Dex Dogtective (Charlie Sheen) is about to propose to his girlfriend Sunshine Goodness (Hilary Duff), a raisin mascot, but she goes missing just before he is able to do so.
Six months later, in the 'real world', a Brand X representative called 'Mr. Clipboard' (Christopher Lloyd) arrives at Marketropolis and aggressively pushes Brand X's range of generic products. In the world of the Ikes, the arrival of Lady X (Eva Longoria), the seductive Brand X detergent Ike, causes a commotion at Dex's club, the Copabanana.
Brand X products begin to replace previous products, which is mirrored in the Ikes' world with the deaths of several Ikes. After Dex's friend Daredevil Dan (Wayne Brady), a chocolate squirrel, disappears, Dex begins to investigate. After rebuffing Lady X's attempts to bring him to Brand X's side, Dex is locked in a dryer with Dan to be melted, but the two manage to escape. Dan and Dex find out that Brand X contains an addictive and toxic secret ingredient.
Dex and Dan attempt to initiate a product recall with the store owner's computer. A Brand X Ike cuts power just as they send the message. Dex then rallies the citizens of Marketropolis to fight the armies of Brand X in a massive food fight. The citizens win the battle through cunning use of the supermarket's electricity and lightning rods to protect their own buildings.
Dex rescues Sunshine, who had been held hostage in the Brand X tower, and escapes with the help of Dan. Mr. Clipboard then enters the Ike's world, and it is discovered that he is a robot controlled by Lady X. Lady X reveals that she had previously been the hideous Ike of an unsuccessful brand of prunes, and had been stealing Sunshine's essence to create a new brand. Dex and Sunshine defeat her, reverting her to her original form. With Brand X defeated and a cure found that revives the killed Ikes, Dex and Sunshine finally marry.
Cast[edit]
Alongside many licensed characters, the principal characters of this film are original characters.[7]
Additional voices are provided by Melissa Disney, Jennifer Keith, Bob Bergen, Susan Silo, Daniel Bernhardt, and John Bloom.
Production[edit]
Lawrence Kasanoff and a Threshold Entertainment employee named Joshua Wexler created the concept in 1999.[7] A $25 million joint investment into the project was made by Threshold and the Korean investment company Natural Image. The producers expected that foreign pre-sales and loans against the sales would provide the remaining portion of the budget. The estimated remainder was $50 million.[5]
The film was created and produced by the digital effects shop at Threshold, located in Santa Monica, California in the Los Angeles metropolitan area. In late 2002/early 2003, Kasanoff reported that hard drives containing unfinished assets from the film had been stolen in what he called an act of 'industrial espionage'.[12] The film was supposed to be computer-animated, with an exaggerated use of 'squash and stretch' to resemble the Looney Tunes shorts, but after production resumed in 2004, Kasanoff changed it to a style more centered in motion capture, with the result being that 'he and animators were speaking two different languages'.[13]
Lionsgate established a distribution deal and the financing company StoryArk represented investors who gave $20 million in funding to Threshold in 2005 due to the Lionsgate deal, the celebrity voice actors, and the product tie-ins.[13] A release date in 2005 was later announced, but missed. Another distribution deal was struck in 2007, but again, nothing came of it.[12] Lionsgate had a negative reaction to the delays. The investors had grown impatient due to the film production company defaulting on its secured promissory note and the release dates that were not met.[13] Finally, in 2011, the film was auctioned for $2.5 million.[12] StoryArk investors had ultimately invoked a clause in their contract that allowed the Fireman's Fund Insurance Company, which had insured Foodfight!, to complete and release the film as inexpensively and quickly as possible.[13]
Release[edit]
The insurance company received the copyright to the film in 2012 and began releasing it and its associated merchandise.[13] In June 2012, Foodfight! received a limited release in the United Kingdom, grossing approximately $20,000 of ticket sales on its opening weekend.[1] It was released on DVD in Europe that October.[14][15]
Critical reception[edit]
At the time the film was announced, it was denounced for taking product placement to the extreme, and doing it in a film targeted at children.[16] Kasanoff responded to the controversy by noting that they were not paid money for the brand inclusion and therefore the addition of known brands did not constitute product placement, though the brands were expected to provide $100 million worth of cross-promotion.[17]
Rebecca Hawkes of The Daily Telegraph described Foodfight! as 'the worst animated children's film ever made'.[18]The A.V. Club stated, 'the grotesque ugliness of the animation alone would be a deal-breaker even if the film weren't also glaringly inappropriate in its sexuality, nightmare-inducing in its animation, and filled with Nazi overtones and iconography even more egregiously unfit for children than the script's wall-to-wall gauntlet of crude double entendres and weird intimations of inter-species sex'.[19]The A.V. Club additionally stated, 'Foodfight! doesn't just represent one of the entertainment world's most appalling lapses of taste, restraint, and judgment in recent memory; it's one of those fall-of-civilization moments'.[19] An article from The New York Times condemned the film, saying, 'The animation appears unfinished .. And the plot .. is impenetrable and even offensive.'[7] The article also reported that Foodfight! has been 'seized upon by Internet purveyors of bad cinema'.[7]Indiewire called it 'one of the worst animated movies ever made'.[20]Screen Rant included Foodfight! on its list of the top twelve worst animated movies ever made,[21] and Mental Floss, MSN and Digital Trends placed it in their respective worst film lists.[22][23][24]Hollywood News called it 'by far the crappiest piece of crap I have ever had the misfortune to watch'.[25]
Home media[edit]
In February 2013, the film was released on VOD[26] and was released on DVD in the United States on May 7, 2013.[27] Jake Rossen of The New York Times described the film's United States release as 'a muted debut'.[7] The United States release was delayed because the American distributor, Viva Pictures, wanted to release it when Walmart could arrange for a satisfactory product display for the film. According to company president Victor Elizalde, Viva Pictures' modest investment of an unspecified sum had proved profitable.[13]
Merchandise[edit]
Associated Foodfight! merchandise was produced and was sold in stores and online,[13] with at least some being released several years prior to the film.[28][29]
References[edit]
External links[edit]
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Foodfight!&oldid=904268056'
Food fights are rarely as epic in real life as they are onscreen, but maybe thatâs because weâre not doing it right. Take your queues from the best food fight moments ever committed to film.
In no particular order (donât ask us to choose), the best food fights on film are (drum roll, please)â¦
1. National Lampoonâs Animal House
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As the lovably disgusting and totally outrageous Bluto in National Lampoonâs Animal House, John Belushi started one of the most epic food fights in history.
2. The Public Enemy
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Hook Food Fight Gift
In The Public Enemy, James Cagneyâs gangster-on-the-rise character is none too happy when his best gal, played by Mae Clarke, doesnât have any booze for his breakfast and gives her a face full of grapefruit in protest.
3. Hook
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Who could ever forget the playful food fight between a now-grown Peter Pan, portrayed by the late, great Robin Williams, and his Lost Boy pals? Bangarang! (Sorry, Tinkâ¦)
4. Blazing Saddles
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In a movie this self-aware, itâs no surprise to see the actors break the fourth wall and have a pie fight with the tourists in the Warner Bros. cafeteria.
5. Little Darlings
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Boys donât get to have all the fun. In Little Darlings, Tatum OâNeal and Kristy McNichol start a food fight for the ages at their all-girls summer camp.
6. The Great Race
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According to Wikipedia, the pie scene in The Great Race took five days to film, involved the throwing of 4,000 pies and lasted just over four minutes, making it the biggest pie fight ever filmed. It cost $200,000 to shoot, of which $18,000 was spent on pastry. They just donât do it like they used to.
Logitech mouse not showing up in gaming software. Aug 31, 2014 - If you're getting the message 'No devices detected' when you launch the Logitech Gaming Software (LGS), please do the following: With the gaming mouse still connected to your computer, uninstall LGS. After you've uninstalled the software, restart your computer. Re-install LGS.
7. Fried Green Tomatoes
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As this clip from Fried Green Tomatoes proves, you donât ever insult a galâs pastries.
8. Bugsy Malone
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Hook Food Fight Gif
Perhaps the most adorable food fight ever is the one from Bugsy Malone, featuring young Jodie Foster and Scott Baio, a period gangster musical acted out by kids. Play it again, Sam!
9. PCU
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Led by the incorrigible Droz (Jeremy Piven), Tom (Chris Young) aids in a raw assault on the campus animal rights activists.
10. Rocky
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Sometimes you have a fight using food as a weapon. Other people, like Rocky, prefer to use their fists as a weapon in a fight with food.
11. Dawn of the Dead
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Whatâs missing from The Walking Dead? Throwing pies at zombies, of course.
12. Cloudy with a Chance of Meatballs 2Hook Food Fight Gif Free
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Sometimes a strawberry has to do what a strawberry has to do.
13. Whip It
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We always suspected Drew Barrymore wasnât to be trusted around foods that can be used as projectiles.
14. Matilda
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The reason Matilda is such a great move? All the moments we wished we could do in real life â like chasing away the big bully just by chucking food at her.
15. It Takes Two
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Need to cause a diversion? Start a food fight. You got it, dude!
More food-related GIFs
The 15 best foodie moments from our favorite movies
20 Food laws that make absolutely no sense whatsoever You wonât believe the crazy food requests these 12 celebs make Comments are closed.
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